The Iris Ceramica Group Stand at Cersaie 2021 is designed by Area-17 Architecture & Interiors as a public square where visitors can safely meet in its wide, open spaces. Within this urban ecosystem, a few magic boxes interact with people. Moving through them, visitors discover variable views telling the brand’s core values that defined the company’s history and still inspire its future steps.
Blurring the lines between natural and built environment, the installation consists of essential acts, calling for a reflection on the interplay among humanity, architecture, and nature. The neat volumes hide inside communication surfaces that add emotions to the journey and generate other layers of relationship between visitors and contents.
The Cersaie stand in Bologna finds its ideal follow-up in the site-specific installations at the buildings of the group’s companies: a fil rouge unifying events, products and brand values.