A maison d'horlogerie belonging to Richemont Group was founded in 1868 with the name "International Watch Company." Over the years, the company established a tradition of producing Pilot's Watches.
Nowadays, these watches are still popular across the world, due to their remarkable design. Area-17 begun a work rapport with IWC in 2018 with noteworthy events such as the celebration of the 150 years from the company's foundation, assisting their Swiss Headquarters and the Singaporean team in expanding their brand presence in South-East Asia by opening new boutiques in Kuala Lumpur, Manila, and Singapore. In 2019, Area-17 also had the privilege of managing IWC's Formula 1 event held in Singapore during the racing competition.